1. INTRODUCTION

Entrepreneurship has traditionally been defined as the process of designing, launching, and running a new business, which typically begins as a small business, such as a startup company, offering a product, process, or service for sale or hire, and the people who do so are called entrepreneurs. It has been defined as the capacity and willingness to develop, organize, and manage a business venture along with any of its risks to make a profit. While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of businesses have to close, due to a lack of funding, bad business decisions, an economic crisis or a combination of all of these or due to lack of market demand.

Entrepreneur: The entrepreneur has been defined as a person who starts, organizes, and manages any enterprise, especially a business, usually with considerable initiative and risk. Rather than working as an employee, an entrepreneur runs a small business and assumes all the risks and rewards of a given business venture, idea, or good or service offered for sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas and business processes. Previous studies state that entrepreneurs tend to be good at perceiving new business opportunities and they often exhibit positive biases in their perception (i.e., a bias towards finding new possibilities) and a pro-risk-taking attitude that makes them more likely to exploit the opportunity.

Concept of Women Entrepreneurs: Women Entrepreneurs may be defined as women or a group of women who initiate, organize, and operate a business enterprise. The Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum financial interest of 51 percent of the capital and giving at least 51 percent of the employment generated in the enterprise to women. Women entrepreneurs engaged in business due to push and pull factors which encourage women to have an independent occupation and stand on their legs. A sense of independent decision-making in their life and career is the motivational factor behind this urge. Saddled with household chores and domestic responsibilities women want to get independence. Under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do something new.

in urban, semi-urban, and rural regions to improve the living standard of people. The phenomenon of women getting into the entrepreneurial area is inside the early stage as businesses had been male-dominated and ladies have constantly engaged in homely affairs i.e. cooking and nurturing the family and kids. Over the last few years, the scenario has changed and the ladies have come to the forefront as now not most effective and memorable but additionally as inspirational entrepreneurs. Entrepreneurship as such isn't always certain via class, religion, community, gender, or age and hence any individual can start a business nowadays.

Women play a vital function in improving the economic conditions of India. Their contributions at all stages of business have been verified to be very promising for economic growth. Successful establishment of entrepreneurs relies upon numerous parameters like social, economic, spiritual, cultural, and most significantly psychological factors. There was an upsurge in the number of women entrepreneurs over a period, particularly in the 1990s. Currently, an evaluation states that women entrepreneurs include 10% of the entire entrepreneurs in India. With the contemporary trend persevering, women entrepreneurship will include 20% of total entrepreneurial pressure in the approaching 5 years. Women's entrepreneurship is relatively imperative and a foundational stepping-stone because it identifies an all-around improvement and improvement within economic growth. This now not only creates employment across the country for themselves, but also for others and cracks managerial, organizational, and enterprise-oriented boundaries with revolutionary approaches and appropriate solutions. Besides this, it aids in the economic growth of families and groups, thereby decreasing poverty.

Entrepreneurship is a technique where one capacitates himself to adopt self-employment and offer task opportunities for others. The person that starts this is known as an ‘entrepreneur’. The key takeaways are:

It creates capital and labor and produces goods and/or services and earnings.

It uplifts the economic situation and overall GDP of the country.

Small-scale entrepreneurship

Bhatt, M. & Dr. J. Siddhpuria (2018). Based on the secondary data we saw that there should be a few corrective measures they should adopt and make them emotionally strong so that they can become a successful entrepreneur. Women's contributions to the process of growth and development have been taken into account. Our culture needs to adjust its mentality about the place of women entrepreneurs. This will result in the creation of a welcoming environment where women will emerge and display their talents.Chitra, B. (2019). The emergence of women on the economic scene as entrepreneurs is a significant development in setting free women and securing them a place in society, which they have all along deserved. The association of women with economic enterprises would provide a healing touch in promoting peace and amity in the trouble-ridden world of today. For this many NGOs should also come forward to extend their support services in the form of pooling financial resources for helping them and spreading education amongst various categories of people in society to encourage women in their families to represent themselves in the entrepreneurship sector and earn a good name, reputation, financial status, and goodwill in the field of industry, trade, and commerce.

Mariadoss, S., & Venotha, A. S., (2020). Women entrepreneurs in India are disabled in organizing and running businesses because of their generally low levels of skills and want of a network. The transition from a homemaker to a classy businesswoman isn't that easy. The government of India has defined women entrepreneurs and supported women's participation in equity and employment of a commercial enterprise with force given to women entrepreneurs. They need to point out a significant impact on all segments of the economy in India.

Kamberidou, I. (2020). Study shows a lack of financial resources, marketing skills, and support services, including poor access to business networks, technology, and digital markets. Despite the mass entry of women in exclusively male domains, glass ceilings have not been shattered. Then again, developed and developing nations have come to understand that women’s entrepreneurial activities contribute to socioeconomic growth, and utilizing the full potential of all human resources is essential for sustainable development.

Chyne & Syngkon (2020). A study on the impact

The study's primary goal is to provide an overview of the research on women entrepreneurs accomplished by other scholars, as well as an outline of the areas, tools, and aspects of women entrepreneurs' work in India.

2. DETAILS EXPERIMENTAL

2.1. Materials and Procedures

Given the above-mentioned study aims, an exploratory research design has been chosen. This study, which examines the challenges and opportunities faced by women entrepreneurs in India, primarily draws upon secondary sources. Tounderstand the phenomenon of women entrepreneurs, statisticswere gathered from a wide range of published books, periodicals, research projects, research papers, journals, articles online, and annual reports. Recently latest studies have been searched to find women entrepreneurs in India. More than 50 documents, studies, or research were keenly observed by the researcher and from those 15 studies were included to draw the critically analyzed conclusion.

3. RESULTS AND DISCUSSION

In this discussion, issues and opportunities facing Indian women entrepreneurs are investigated. The obstacles that have been highlighted include work-life balance, educational obstacles gender bias, and restricted access to financing. Positively, the study identifies opportunities for women entrepreneurs in India, including evolving social attitudes, government initiatives, the rise of platforms centered on women, greater awareness and access to online markets, corporate assistance, and motivational success stories.

CONCLUSION

The paper emphasizes the necessity of a thorough strategy to overcome the difficulties faced by Indian women entrepreneurs. It highlights how crucial it is to change social norms, bring supportive laws into place, improve educational possibilities, and create an inclusive or integrative environment. The potential that has been found indicates a good move in the direction of a more empowered sector for women in India, however in the context of ongoing challenges. Toestablish an environment where women may not only overcome difficulties but also thrive as successful entrepreneurs and significantly contribute to the entrepreneurs and social advancement of the country, diverse stakeholders must continueto work together.