IMPACT OF MEGA SPORTING EVENT ON TOURISM AND ECONOMY WITH SPECIAL REFERENCE TO SUMMER OLYMPIC GAMES 2016

Abstract

Two of the key benefits which can be gained by hosting a sporting event are international exposure and consequent possibility of creating a lasting tourism legacy. Those hosting major sports events often taken for granted that their event automatically generates substantial positive legacies such as an increase in tourism and economy of the host country. Many commentators see large economic benefits in tourism sector from mega events arising from the stimulus they give to a business particularly in the host city. Sponsorship by governments of such sporting events, even when they run at a loss is often justified by the claim that the events produce economic benefits for the region and country in which they are hosted. This paper looks into the impact of organising a mega sporting event on the tourism and economy by mainly focussing on the review of literature and the articles.